In less than a decade, mobile devices, and smartphones in particular, have gone from being professional tools for the few to an extension of everyone’s hand. See how the statistics illustrate this shift to mobile everyday life in our country.

Mobile phones have not always been the source of information we know today. Before the introduction of smartphones, the mobile phone had two uses: making and receiving calls, and sending and receiving messages.

Internet browsing was the “privilege” of computers and online shopping via mobile phone seemed like science fiction. Now, all this seems like a distant past, as smartphones have changed and continue to change both our daily lives and our shopping habits.

See some indicative statistics from Google’s research in collaboration with Ipsos MediaCT “Our Mobile Planet: Greece”, which, among other things, studies the use of mobile devices in our country for pre-shopping activities and during shopping:

• 86% of smartphone users in Greece have searched for a product on their mobile phone.
• 47% of users use their smartphone every day during the course of a week.
• 58% of users connect with a business either online or by phone.
• 59% of users use their smartphone while in a store.
• Users have an average of 20 applications installed on their mobile phones.
• 42% of users who found a business by searching locally on their smartphone visited the physical store of that business.
• Το 20% των παραπάνω χρηστών πραγματοποίησαν αγορά από το κατάστημα που επισκέφθηκαν.