Empower Your Business With The Magic Of Machine Learning!

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What are the Cognitive Biases in shopping and e-commerce!

  There is a lot of psychology behind how we buy.                       Often irrationally. We are  locked  into responding   and  acting  in  cerain  ways. These quirks  or Cognitive Biases    have been the subject of much social research by behavioral psychologists such as Daniel Kahneman ,

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Which  Retail   Companies   are  ready for the future ?

What many leaders feared, and the pandemic confirms, is that their companies were organized for a disappearing world. It was an era of standardization and predictability replaced by four major trends: Increased   Connectivity. Increased  speeds   of inereconnection between everyone and free movement  of information. Lower transaction costs. Barriers to entry into a business and costs

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Why  Gaming  the new e-commerce   in the Retail  Industry!

In September 2020, during the peak of the pandemic, luxury brand Burberry held a unique fashion show with 40,000 attendees. No masks, no hand sanitizer, no social distancing. How? The show was broadcast on Twitch  , a social gaming and e-sports platform owned by Amazon. Burberry   , which was the first luxury brand to broadcast

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What is Zero click Εconomy in the Retail Industry!

Amazon wants to start shipping items to customers before they order them. We all have our passions and we like to shop for different things. For some it may be clothing, jewellery or electronics. For others, it may be furniture, artwork or cars. However, there are also products we need that do not bring such

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