Empower Your Business With The Magic Of Machine Learning!
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Empower Your Business With The Magic Of Machine Learning!
The father of modern marketing Philip Kotler says..
If in 5 years from now..
You’re in the same business…
You’ll be out of business…
Because things have changed..
And you haven’t changed!
We are at an important moment in humanity when the digital revolution is unfolding before us.
Also, the middle class does not exist in the form we knew it.
In 2030 we will look back to 2020 and it will look like how 1920 does now!
We are at three turning points, which will give rise to dramatic developments in technology.
Never in the history of technology have we had 3 turning points together.
In 1980 we had Gallium Arsenide where computer processors were created. .
They could do 10,000,000 operations per second.
You bought such a computer for $200,000.
Today an android Smartphone has about as much computer power and you buy it for 100 euros
In 1990 we had the creation of the www and we all started to get on the internet.
Now all the information and knowledge of humanity is at your fingertips.
In 2008 we had smartphones and so now you have a powerful computer in your hands.
Now we have three major developments together
So the way of doing business will change significantly in the next decade.
It is therefore important for business leaders to lead them into the new era.
Each company will be a data company.
Check out Amazon!
It has 300m customers and billions of consumer behaviour data.
From this behavioral data, he can predict what the customer will buy next week.
You know he’s buying clothes for his son who is 12 years old in October.
You can also create products and services for this customer because you know their needs.
Usually it takes something of medium to expensive product.
It is in blue and has internal pockets.
So you can predict from here that he quality he likes and predict what will buey next
In addition, Amazon makes delivery in 2 hours.
An important element of Amazon’s success is that its founder Jeff Bezos loves technology.
From a young age , he read books on computers and was passionate about the subject.
Beginning his career, he worked in banking before starting Amazon.
Every company should have tools and data analysts who can leverage customer data and predict their markets in the future.
Forester research says the successful companies will be 30% software companies.
So all retail leaders are required to acquire knowledge of technology and software that exists in their field.
New tools will be coming out and leaders will need to solve this puzzle.
The compass in this whole process is why the company exists, what exactly it serves and how it makes the life of the customer better in the new era
Creating a customer tribe is the goal
So they will then select the right people with the right skills with the same vision to take the company into the new era.
It’s a long journey with failures and Zig-Zags and finding the right people is the hardest part.
One of Netflix’s most successful CEO’s Reed Hastings tells us this.
It should set KPIs of success and constantly measure whether it is going in the right direction of the Digital Revolution.
He should also learn what the “must-haves” are. KPIs that will measure the people he has with him.
Because if you can’t measure it…..Don’t do it!
And if you don’t know what matters you can’t have KPIs.
Important point is not to be afraid of mistakes as long as they are not catastrophic.
If you want to learn you will make mistakes!
Jeff Bezzos says he has a goal to make 100 mistakes per year.
And next year he wants to get it to 200 mistakes.
Because he learns from them.
Learns what works and what doesn’t
And mistakes that are in the beginning or are small do not cost much
What costs a lot is getting out of the market.
What costs a lot is an important and big company move!
Important field of knowledge for retail business leaders is now Artificial intelligence , recommendation engineering, blockchain and this is where they have to spend time learning.
What we see internationally is that if you don’t feel somewhat confident in your knowledge you don’t step into the new arena because you are not confident!
Don’t waste any more time against your competition but start learning now.
Because you no longer have competition from your local market but from the world market!
An average business leader reads 50 books a year.
20 must be in technology.
How much do you read?
The CEO will be a visionary who will take the company into the next 10 years.
When you don’t have the knowledge you can’t envision this new and exciting thing you want to go to.
Your dreams just don’t reach there!
Elon Musk’s dreamed that spacex is not just to take people and equipment to the moon.
It’s to get people from London to Tokyo in 1 hour with a Rocket!
Retail business leaders also have to design and plan the steps to go into the new era.
This makes things difficult because he has to run the current company every day as well.
It’s two jobs!
Read our book and learn why instore personalization and shopping data is the name of the game.
Artificial Intelligence with mobiplus shopping recommendation platform can help you predict what customers will buy and alert him.
So you don’t wait when they will search for you but predict what their needs are and take your company into the new era.
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Confirmed Innovation.
Test out the Recommendation Engine for up to 20.000 euros in revenue from recommendations. No credit card required. Just enter your company information and we’ll contact you with all the details.
