Empower Your Business With The Magic Of Machine Learning!
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Empower Your Business With The Magic Of Machine Learning!
Companies today are obsessed where to advertise and how to engage consumers.
Trying to find which channel their customers spend time on , is it Google when they search for something, do they spend time in facebook or instagram to see their friends, do the drive to work in the morning and which radio station do they listen?
What program do they see on tv, do they commute with a bus so we can put some billboards ?
This is so so old.
Let me give a small example what one morning of your life , next year will be like.
You got up at 0730 and your are driving to work.
Your mobile device alerts you that today is your sons birthday.
You forgot it….you are so busy running the new project at work and things are a bit difficult.
You have no time available today and tomorrow to go out to look for birthday present.
Damn you think…. you really want to get something for little George, your son.
But don’t worry ,your digital assistant on your smartphone offers you a list of gift recommendations that you could buy for George.
Your intelligent shopping assistant did not forget, after all is a computer.
Computers do not forget.
Annie (your intelligent shopping assistant) is intelligent.
Knows all your preferences, your spending habits, is made up from artificial intelligent algorithms ,recommendation engineering , Machine Learning ,cosine similarity and millions of your shopping data and transactions.
Knows how much money you have in the bank, how much you have to pay in the end of the month.
Annie knows how much money you would spend for a similar gift from past purchases.
And because Annie knew, many days ago for Georges birthday, kept searching the whole web to find the right gift for George.
You see Annies recommendations and you chose one of the recommended gifts.
Feeling great having this settled you carry on to get to work.
And while your are going after the new company project, Annie tracks the order progress.
Life is good and you are happy!
Do you see any advertisement there, any display ads, or billboards, any radio branding, any search ads?
We are going to the era that consumers don’t drive to the shops but products travel to consumers .
Consumers will regulate their interests, control their privacy and dictate the brands they would like to engage with.
You will have to predict what your customer wants and be there in that particular moment of buying.
You should use your company’s data, facebook data,get an API with google and get data from there, get banking data, get shopping data from other eshops in order to understand your customer well.
If you think what I am describing above is scientific fiction…read this….
https://www.amazon.com/Retail-Revival-Reimagining-BusinessConsumerism/dp/1118489675
page 202.
You will see this in the next couple of years.
All the big players Facebook, Google,ebay,Amazon, Apple , leading eshops in the world are working very hard right now to build the components necessary for the above service.
https://www.thinkwithgoogle.com/advertising-channels/emerging-technology/future-of-ai-in-retail/
https://venturebeat.com/2020/05/19/facebook-details-the-ai-behind-its-shopping-experiences/
https://www.mytotalretail.com/article/amazon-launches-ai-powered-shopping-feature-in-app/
The question is what are you doing towards this direction?
Have you started to read your customers shopping data in order to predict what will buy next week?
Have you identified with which other shopping providers,that you belong in the same ecosystem with, you are going to work with?
https://www.london.edu/think/iie-why-the-ecosystems-revolution-is-happening-now
How you are going to get more shopping data for your customer?
How are you going to be present so Annie will propose your product for Georges gift?
Annie does not care how many adwords in Google search you bought and how much you spend to optimize you eshop.
Annie is software , is made up from Artificiall Intelligence with recommendation engine and algorithms ,she will find the product that she wants anyhow.
She will find it based in real data, product specifications , construction material , consumers evaluation , your friends opinion, your likes, price , your available resources etc.
She will find the product that her user wants based on facts and actual needs.
What will be success in business is going to be about how good you actually are!
How well you understand your customer needs, be there when they buying and really have an amazing product or service.
The mobiplus Shopping Recommendation Platform….
helps you predict what product your customers will buy next week and notifies each one ,for its own product..when he is away from your eshop, on your eshop or in your physical shop!
mobiplus member Elevate Greece
Confirmed Innovation.
Test out the Recommendation Engine for up to 20.000 euros in revenue from recommendations. No credit card required. Just enter your company information and we’ll contact you with all the details.
