Empower Your Business With The Magic Of Machine Learning!
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Empower Your Business With The Magic Of Machine Learning!
Today we are on the verge of the 4th Industrial Revolution, the digital revolution.
Whatever business you are in, technology plays an important role in your operation.
In this digital revolution we see before us, developments are rapid and dramatic for the way businesses operate.
We have three simultaneous turning points which will dramatically change the landscape and they are
Especially in the field of marketing we are leaving the familiar communication channels , TV, radio, newspapers that sold average products to average consumers.
We are also starting to move away from the familiar digital way of marketing.
That is Google Ads, Face book Ads etc.
The consumer is now facing Goldfish syndrome.
He now has many communication channels in front of him, especially his mobile phone, and he loses focus after 8 seconds.
You read that right…8 seconds!
So after seeing one of your ads on his phone , and let’s say he went into your shop , from his phone, then you lost him!
And to make matters worse, the consumer sees 6000 to 10,000 ads a day!
In the marketing world alone, there are hundreds of tools that help businesses automate their digital communications.
So creating a marketing stack for an organization is quite a difficult process.
A CEO of an average company is about 48 years old.
It comes from the field of activity, e.g. a shoe retailer who now has to learn technology.
Technology is the knowledge that the CEO of a company should now have to a significant extent.
Only then will it be able to distinguish which pieces of software to choose, what the functions of each type of software are, and how they are connected to each other.
What people skills he needs to have to be able to operate them.
Because one person is certainly not enough for all of the above tools in the marketing stack.
What we see is that you need at least the following
These can be external or internal partners.
We are moving away from the philosophy of expecting the consumer to search for our product and we are going to predict what they will buy next week and recommend it.
The communication channels are now leaving email and going to whatsup , messenger and other mesaging apps.
When he enters the eshop of the company he must see the products he wants to buy at that particular time.
The same when he enters the store.
Live streaming is becoming the new e-commerce where consumers see a product presentation live and buy it instantly.
The only one who can manage the business through these developments and find the tribe of the business is the CEO.
To do this requires knowledge and it is now very important to devote at least 20% of the time for the next two years to acquire this knowledge.
He needs to understand the pieces of technology, how they are connected, what will continue to exist and what will not and where to invest.
It’s a journey with a lot of Zig-Zags ,with mistakes in choices , in technologies that didn’t stick in the end.
80% of technology providers that existed in 1990 do not exist now and 80 % of technology providers that exist now did not exist in 1990.
But you will learned important things along the way.
And it is knowledge that must not be left to advisers and consultants but must be possessed by CEO
And most importantly at this moment you should not remain apathetic and do nothing.
That’s the worst.
Now you have to learn, get into the technology personally, and make choices of tools and partners after evaluation.
Sure you will make mistakes but you will learn.
You’ll learn what works and what doesn’t.
And that will be your personal competitive advantage
Because whatever business you run, whether you are Clothing, Footwear, Food, Supermarket…whatever …..from now on you will be 30% a Technology company.
An important example is Netflix under the leadership of Reed Hastings who transformed the company from a DVD rental company in 1998 to a global entertainment organisation.
Today the company has more than 140m consumer customers and around $20bn in revenue.
Use artificial intelligence and shopping recommendation engineering to predict what customers want to see and recommend it!
His next step is to use Blockchain technology so that consumers pay per second they watch!
So it became a leading software company!
Some of the top sources of knowledge are…
https://www.digitalcommerce360.com/internet-retailer/
https://www.linkedin.com finding technology leaders!
Mobiplus shopping recommendation platform
https://www.linkedin.com/company/10870092/admin/
https://www.predictiveanalyticsworld.com/
https://www.technologyreview.com/
http://summit-emea.adobe.com/emea/
The mobiplus shopping recommendation platform can help you take the big step into the personalization era.
Using the shopping data you have in ecommerce and in store , you can predict what customers will buy , bring them to your online or physical store and increase revenues by 30%.
Read our book and learn why instore personalization and shopping data is the name of the game.
mobiplus member Elevate Greece
Confirmed Innovation.
Test out the Recommendation Engine for up to 20.000 euros in revenue from recommendations. No credit card required. Just enter your company information and we’ll contact you with all the details.
