Empower Your Business With The Magic Of Machine Learning!
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Empower Your Business With The Magic Of Machine Learning!
The great digital revolution we are witnessing is bringing a new and exciting event.
The ability for everyone to connect with everyone else with minimal effort and sometimes automatically.
Connectivity between companies and customers, between companies and between people is now easy and fast.
And on top of that we have millions of sites with millions of products being sold to millions of people.
We still have 24 million eshops and 3 billion users online today!
How do you stand out in this environment?
Until the late 1990s we lived in a world with a clearly identified middle class.
Most of the world’s population belonged there, in the middle.
The needs of this class were to buy a mid-range product.
On the web today there are millions of average products and so for businesses are difficult to impossible to stand out!
The only way out is to have special products that appeal to a special audience.
From -3 to -1 and 1 to 3.
At this point I would like to tell you a story.
Suppose you are driving going to your holiday home.
It is Friday afternoon around 19:00 on a country road in the Peloponnese.
Next to you is your wife and behind are your two children.
Where you’re driving, on the right you see a cow.
But it is not a cow like the others!
You quickly stop the car, the kids get out , your wife jumps out.
Laughter and jokes everywhere.
You all get out your smartphones, and take pictures of the pink cow.
You send them to friends and acquaintances., upload them to facebook , instagram and send them through messenger and what sup to friends.
This is the result you get when you offer customers a special product, a special service, a special experience.
Because once you have impressed this customer, he will tell his friends and they will come to you!
So your product, with its specificity, penetrates alone to the audience that is interested in it.
When the customer sees the special product, the special service, the special sales process or whatever special thing you have, they say it everywhere.
Anticipating what his particular needs are from these special products you have in your range and recommending them to him is something special..
It is therefore important to have shopping recommendation technology or mobiplus shopping recommendation platform , anticipate what he wants to buy next week and recommend it to him.
It will be a memorable experience for him.
When he enters your eshop to see the products he wants. Different from his friend!
When he enters your store to see the products he wants to buy!
Wouldn’t he tell that to his friends?
For sure!
Don’t expect to search to find you again because he sees 8000 ads a day!
You teach him with mobiplus shopping recommendation platform to come to you!
But suppose you have children’s clothes for ages 2 to 10 , boys.
Shouldn’t you work with the respective toy company so that you have more data about your customer and make better recommendations.
You need to define the business ecosystem you belong to , i.e. which other businesses your potential customer works with before or after you , and build your own ecosystem.
Recommend products that best meet your customer needs.
To be happier with you.
Like the pink cow!
And you make them happy by providing for their needs to make their lives better and they follow you all the time!
mobiplus member Elevate Greece
Confirmed Innovation.
Test out the Recommendation Engine for up to 20.000 euros in revenue from recommendations. No credit card required. Just enter your company information and we’ll contact you with all the details.
