Empower Your Business With The Magic Of Machine Learning!
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Empower Your Business With The Magic Of Machine Learning!
The covid 19 pandemic will have a major impact on the way retailers operate in the market in the coming years.
The changes will be significant and permanent in the international market.
The international organization McKinsey Company lists here a lot of evidence for this change!
There will be significant changes regarding the areas where workers now live.
A significant number of companies will now allow white collar workers to work from home.
Computer engineers, accountants , customer service , sales , advertising , marketing and others will be able to work from home forever.
They will go maybe once every 10 days to the company headquarters for team building.
There will be no need to live close to the business, and not in the centre either.
We will see the beginning of population in areas in the periphery of the city where rents are currently cheaper and they will be able to have a bigger house for the same money.
Workers in the above category aged 25-35 will prefer to live close to the office and go to the office.
These ages have a high level of social activity and express it in the workplace.
Shops offering coffee , food, supermarkets, and other local services will have more activity on the perimeter than they have had to date.
The downtown areas where currently had many businesses , such as business center of Amarousiosio, Piraeus, Athena center will have less turnover from this type of customers.
The shops there should therefore bring new customers from the same area by increasing their product range.
Ecommerce environment will also be important to bring and serve customers!
See here the best e-commerce platforms.
Shops and DIY will see an increase in business as consumers become more involved with the home.
Make it better.
The same will also happen in home furnishing businesses as consumers will be looking to improve the way they live in their homes.
The food delivery businesses will have fewer deliveries per day since consumers will cook more at home as well as reduce their costs.
coffee delivery will have more orders from the consumer who lives at home and wants to have a nice fredo espresso.
Food on the go will have an increase.
Consumers will prefer businesses that have quality, product and service and will change providesr with greater difficullty.
You should have something unique and special to bring them in.
Consumers will focus more on their health and being well, while keeping costs down.
They will buy something of high value if it has something special.
Use of pharmacy and doctor ordering services will increase with the help of ecommerce.
The average supermarket basket will increase and visits to the store will decrease.
A 15% of consumers ordered online for the first time during the pandemic.
Online orders will have a 20% increase in the coming years.
Businesses should go digital with ecommerce platform and learn to advertise digitally.
shopify leads the ecommerce race environment enabling a small business to easily and quickly set up an eshop.
It currently has 1 million businesses , in 175 countries and will invest more than 1 Billion Dollars for distribution center.
It also gives you the opportunity to attract customers from other consumers who use the platform for other shops.
It connects your eshop and your products with other major marketplaces so that you can sell through it, while keeping your customers’ data.
In the Greek market marketplaces are created such as
https://www.public.gr/ https://www.skroutz.gr/
https://www.e-food.gr/ https://wolt.com/
And they may follow …..
https://www.allsmart.gr/
Businesses should learn to use social networks to bring in customers from the local area.
The physical store will not die, but its use will be modified.
It will also be used as a product watching point,
41% of consumers want to increase in-store pick-up in 2021 and beyond.
The store will provide an immersive experience for the user, not just product presentation.
It will tell an impressive story about the product , where the user will spread it via his mobile phone in social networks to his friends , saying what impressive he saw or felt in this store.
The store will now be the media as we used to know it.
That is, the store will provide such an immersive and personalized experience for the user that it will now bring the consumer to the business again and again.
The Smartphone , the internet , the facebook and other media will be the store.
Store will be the poiont where the consumer will receive the product with an order for delivery at home or in the store.
An important example is the strategy of Nike , which followed the above philosophy and today, in the midst of the pandemic, increased its stock by 150%
The Smartphone will be the wallet you pay with in the store.
Trust will be an important criterion in evaluating the store or business.
The consumer should always get the same experience, service and product from now on.
You should never change down because you lost him!
But it should change upwards, you should always give them something better in the experience , something that excites them.
The physical retailer should offer an important experience to the consumer in addition to the delivery of the product, as the delivery can be made directly to the home.
It should also have an online presence with ecommerce and other digital communication channels.
The site of the company should function as a journalistic organization of the company, which will bring out the knowledge of the company about its space.
A home furnishing store does not just sell glasses or a table but improves and changes the life of the consumer in his home.
The consumer buys the product to take their life one step further, to feel better.
So the business should give recommendations in ecommerce and in store to make his life better.
It should have chat , facebook messenger, whats up , viber so that it can easily talk to the customer.
It should use social monitoring tools so that it can learn what consumers in its area are saying , what their needs are , what products they want so that it can serve them.
Video streaming will now be an important tool for the business to present the product live, so that the consumer can communicate live with the store and immediately make the purchase or go to the store for further information.
The Greek government announced an NSRF programme to finance the creation of an eshop and ecommerce environment for every Greek business.
Today there are 7000 shops in the Greek market and 25 million in the world.
How will you stand out?
The most important point in the digital world is your customers’ purchase data.
From this data you can predict what the consumer will buy next week, using artificial intelligence and mobiplus recommendation engineering and bring them to the physical or online store to make the purchase.
mobiplus member Elevate Greece
Confirmed Innovation.
Test out the Recommendation Engine for up to 20.000 euros in revenue from recommendations. No credit card required. Just enter your company information and we’ll contact you with all the details.
