Empower Your Business With The Magic Of Machine Learning!
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Empower Your Business With The Magic Of Machine Learning!
We are at a time when e-commerce is growing significantly relative to the overall retail market and has now reached 19% of the total retail with a percentage increase in online shopping 24% per year.
But as you will have seen in your e-shop, your profitability does not increase accordingly.
100 people a day enter the e-shop and 4 buy (4,3%) while in a store 40 buy (40%) approximately depending on the product category.
So thousands of customers enter your e-shop every year and very few of them buy.
You bring in 100 customers a day to your e-shop and they buy four!
Why the others do not buy ?
Most of the customers don’t know what exactly they want to buy but they have a general idea for example …I want to buy red shoes for a night out!
I want to buy a cream for my face, I don’t know exactly what I want and I’m looking for the best choice.
Another reason is because it does not like the price.
A very common reason is that he enters the e-shop and is difficult to find what he wants.
He puts in keywords he thinks, searches in different ways but doesn’t find what he wants.
He is not sure of his choice !
One reason is because the user is not ready to buy.
For those of you who have Physical stores you will have seen that the customer who enters the store largely wants help.
Where can I see red shoes for evening asks the seller ?
Can you show me shoes the same as the Black one at the bottom right of the window.
100 % of the customers who come into the store want help.
What help do you offer him when he enters the e-shop?
What shoes have my friends bought similar to what I’m looking for?
What do my friends think about the shoe I’m looking at now?
What do other customers think about this shoe?
Wouldn’t this information significantly help him to make the purchase?
Wouldn’t I feel like I made the right choice?
Wouldn’t I be more sure of my choice?
Wouldn’t I buy more easily?
e-shops are constantly investing to bring in customers but the profitability does not increase accordingly!
There is one more factor that makes matters worse.
Today there are approximately 25 million e-shops world wide and they increase significantly.
There are thousands of e-shops in your business category and it is difficult to stand out.
The products you sell in your e-shop are also in dozens or hundreds of e-shops.
To learn how the top companies in the world increase revenue up to 30% from existing customers using Recommendation Systems and Personalization read the book below.
Your e-shop, like your physical store, needs to be something special.
To have special products or special service.
To offer something to the customer that will say ? Wow!
So you will easily buy and come back again and again to the e-shop !
As it was done in the physical store.
Your e-shop must offer this experience to the customer.
You have invested in digital marketing to bring these customers in and the costs start from the cost of the digital marketing manager ,the cost of advertising on Google , Facebook and other social networks.
You have invested in SEO and here we are talking about a very important expense in the year.
You have an investment in creating posts so that you have organic customers and then you have to spread those posts across social networks.
Extra cost here for copywriter and your time for transferring your knowledge to the pot.
That is you have a huge cost to bring it in the customer.
So spending money on advertising, Google, face book, to find new customers is not a solution.
A through customer acquisition cost in the retail ecommerce space is about 140 euros.
A average cart is €92.92.
You have product costs , delivery, returns, advertising and many more.
The only way to survive is to increase the number of first time customers, increase the cart t and have customers come back again and again at no cost that make 5 to 10 additional purchases in the next 3 years or so.
So spending money on advertising, Google, facebook, to find new customers is not a solution.
So you need to significantly increase the number of customers who buy the first time as well as have them come back again and again at no cost.
You can solve the above problem like thousands of other businesses and e-shop in the international market using Artificial Intelligence, mobiplus shopping recommendation platform kand the shopping data of your customers you have in your e-shop.
So customers will be able to find products without search and discover products they hadn’t imagined!
Increase the average value of the basket because they will be able to effortlessly put in products they forgot.
Your e-shop will predict in real time for each customer individually what products they want and will present them in the form of a carousel.
You already have these carousels in your e-shop and your developer connects them in an easy way with the mobiplus shopping recommendation engine !
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Test out the Recommendation Engine for up to 20.000 euros in revenue from recommendations. No credit card required. Just enter your company information and we’ll contact you with all the details.
