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MandM Direct Ltd. implements product recommendations with Artificial Intelligence to increase conversions.
MandM Direct Ltd., an online sporting goods retailer with more than 15,000 products for sale, implements product recommendations using Artificial Intelligence to increase conversions.
“We want to understand every action a user takes, especially what will make the behavior more valuable to the business,” says Paul Allen, head of e-commerce.
“If the customer adds an additional product to his basket or makes the purchase, it adds value to the business.
And to do that, we want to put relevant content in front of them.”
The new feature helped increase e-commerce sales, even during the trial phase.
To learn how the world’s top companies increase revenue up to 30% from existing customers using Recommendation Systems read the book below.
https://mobiplus.co/ebooks/customer-rediction/
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