Empower Your Business With The Magic Of Machine Learning!
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Empower Your Business With The Magic Of Machine Learning!
In September 2020, during the peak of the pandemic, luxury brand Burberry held a unique fashion show with 40,000 attendees.
No masks, no hand sanitizer, no social distancing.
How?
The show was broadcast on Twitch , a social gaming and e-sports platform owned by Amazon.
Burberry , which was the first luxury brand to broadcast a virtual fashion show in 2010, also happened to be the first brand to broadcast a fashion show on Twitch.
Using Twitch’s unique Squad Stream functionality, the brand was able to broadcast multiple perspectives of the live show worldwide.
And in a little while you will surely be able to make a direct purchase of the product you are interested in.
While this may be surprising, what is perhaps more surprising is that it has taken so long for brands to wake up to gaming platforms as a viable channel for commerce.
Video and music platforms, additionally to advertising revenues they get , provide significant opportunities for continued growth and expansion for Retail commerce.
Digital Media is a category that both Alibaba and Amazon have successfully cultivated.
But the real strength of Alibaba’s digital media arm is its skillful integration of media and commerce.
In 2017, for example, on China’s Singles Day shopping holiday, the company launched See Now Buy Now, a live fashion show featuring a range of celebrities and a range of popular brands.
It’s this kind of acumen with technology and willingness to forge new experiences that make Alibaba so attractive to global brands.
To learn how the top companies in the world increase revenue up to 30% from existing customers using Recommendation Systems and Personalization read the book below.
https://mobiplus.co/ebooks/customer-rediction/
For its part, in 2018 Amazon brought in $1.7 billion in revenue on its Amazon Prime Video platform.
Just a year earlier, that number was $700 million.
Even before the pandemic, it was estimated that Amazon would grow Prime Video revenues to $3.6 billion in 2020.
Bookings around the world increased this number with Amazon reporting that Q2 viewership had doubled compared to the previous quarter of the year.
Not to be left out of the media game, in August 2020, Walmart revealed plans to acquire a stake in TikTok.
A small-sized video app created by Chinese app developer ByteDance.
With over 800 million active monthly users, TikTok has proven to be a sticky platform, with an endless stream of user-generated content.
It has one of the top Recommendation Engines in the world that can predict what you want to see next and present it to you immediately.
Tim O-Reilly entrepreneur , digital publisher and thought leader says :
A truly new application should get better the more people use it.
It should learn their needs and help them reach their destination without friction.
Every time a user clicks on a product, sees a product, buys a product, shares a product, likes a product your business should get better.
It should use all users and learn from them.
To become better using everyone’s knowledge.
You don’t search after a little use hardly at all but you’re enjoying experiences you never imagined.
In addition, demographic analysis of TikTok’s audience shows that almost 90 percent of users are under 34 years old.
It’s a marketing goldmine.
YouTube is the world’s leading online video platform content.
It currently has 2.3 billion users and is the most visited site in the world after Google.
For streaming video users it holds 94.5% of the market with Netflix second at 74.9%.
Users watch more than 1 billion hours of video every day.
It won’t be long before you’ll soon be able to showcase your products live on YouTube and have Live personalized sales.
Contact us now , to see how the mobiplus shopping recommendation platform can give you the above features and increase your revenue. 30%.
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Test out the Recommendation Engine for up to 20.000 euros in revenue from recommendations. No credit card required. Just enter your company information and we’ll contact you with all the details.
