As a smartphone user, you know that there are now mobile apps for everything you can think of. But do you know what a mobile app can do for your business?

Since smartphones have become part of our everyday life, mobile applications serve many different needs of a user: from the need to communicate through messaging and social media applications, to managing bank accounts with just a few taps on the mobile screen.

It seems that there are now few things that can’t be done through a mobile app and effective promotion of a business is, thankfully, not one of them!

The advantages of choosing a mobile application to promote a business on the smartphones of the audience it wishes to address are many, but here we will try to focus on the most important benefits.

1. Mobile applications are made exclusively for users of mobile devices.

Σκέψου το ως εξής: δεν είναι πιο εύκολο να μπαίνεις στο Facebook πατώντας πάνω στο εικονίδιο της εφαρμογής στην οθόνη του κινητού σου από το να ανοίγεις τον browser σου και να πληκτρολογείς τη διεύθυνση; Είμαστε σίγουροι ότι συμφωνείς με το παραπάνω και ο λόγος είναι ότι οι mobile εφαρμογές φτιάχνονται ακριβώς για να μπορούν να χρησιμοποιηθούν εύκολα και γρήγορα από το χρήστη ενός smartphone.

Think of it this way: isn’t it easier to log into Facebook by tapping on the app icon on your mobile screen than opening your browser and typing in the address? We’re sure you agree with the above, and the reason is that mobile apps are made precisely to be easily and quickly usable by a smartphone user.

2. Mobile app users can receive notifications on their smartphone screen about the content they are interested in.

When I discovered that one of my favorite online clothing stores had a mobile app, I immediately downloaded it. Now I get notifications on my phone every time sales start, when new products are added, and when a product I’m interested in shows up back in stock. It’s like “strolling” through a mobile store that knows exactly what I want and notifies me of it!

Of course, I’m not the only one who has discovered this advantage of apps: 70% of consumers consider push notifications important and include them among the reasons why they prefer mobile apps!

Also, when a consumer receives personalised notifications about products or services that interest them, they are more positively predisposed to make a purchase.

Therefore, a business with a mobile presence can, through notifications, acquire new customers, but also see existing customers returning to it for their purchases.

And the advantages don’t end here…

In recent years it is safe to say that a mobile revolution has really started that has brought rapid changes in both consumer behaviour and business strategy.