According to a survey by Nielsen, Facebook’s mobile app was the most popular app in 2015 with 126,702,000 unique users! But is it effective enough to promote a business?

In Greece, active users of the social networking tool have reached 4,800,000 and they access Facebook mainly through the mobile application they have installed on their smartphones.

Therefore, more and more businesses in our country are turning to the creation of a Facebook page to promote their products, services, offers and discounts to the fans of the page, expecting of course that they will eventually turn into customers.

Although a Facebook page should be part of a business’s online strategy, this does not mean that if you settle for it you will manage to have a complete and successful presence on the smartphone screens of your target audience.

The reasons for this and the solutions available to you are presented below.

1. Your posts do not appear in the timeline of all your fans!

With the changes to its algorithm, which determines the content that appears on each user’s timeline, Facebook has dealt a strong blow to the performance of company pages, reducing their organic reach.

For example, if you have a company page with 2,000 fans, your organic reach, the number of fans who see your posts that you haven’t advertised, is not 2,000 but significantly lower. In common, not all of your fans see the content you post.

This in no way means that you should abandon your Facebook presence! However, you need to find another way to ensure your business is present on the smartphones of people who are interested in what you have to offer.

The solution

The creation of your own mobile store, which users can access through a mobile application on their smartphone.

The mobile store will showcase your products, offers and new arrivals, so users can access all this information quickly and easily with just a few clicks. This is a feature that is not given to someone who logs into your Facebook page, as there you can showcase your mammon products or business news through posts and then send the user to your website or e-shop to find out more.

With your own mobile store you also have the ability to direct the user to your website, e-shop or physical store with just a few clicks. Still, users of the app have direct access to your mobile store and your products, so they don’t have to open the Facebook app, type in your business name and find your page. With one click, they’re right on your mobile store!

Translated with www.DeepL.com/Translator (free version)

2. A Facebook page does not automatically notify fans of every new post!

Unless, of course, they choose to do so by changing the settings, but the truth is that it’s not a common practice for users. The explanation for this is quite simple: Facebook users use the app mainly to monitor what their friends post, and the notifications they are interested in are those related to likes, comments and other users’ activity in general, not that of company pages.

So how can you notify your audience about your products and offers on their smartphone?

The Solution

Again, the answer to your question is mobile business, which enables you to send personalized push notifications to your users’ smartphones at the right time! In this way, you can ensure that those who are interested in your products receive information about them, and the information is essential in their decision to make a purchase and turn into your customers.

3. Facebook does not allow you to inform each fan of your page individually about something they might be interested in!

Although Facebook provides many options for targeting your ads, with Facebook ads you can show your products to a defined audience, whose members do not of course have exactly the same preferences and you cannot know what each individual fan will like.

The Solution

The mobile store is built in such a way that you are able to know what each user wants individually! Let’s say you have a mobile store with clothing and footwear. If a user sees a pair of shoes in your online store, this movement is recorded by the system, so when you e.g. put that particular pair on offer, you can send a notification to that user about the particular product they had shown interest in!

Facebook Page VS Mobile Business: who is the winner?

The correct answer here is that both media give you the opportunity to communicate with your target audience, and if used correctly will give you even more results.

So keep up your Facebook presence and see how you can build your own mobile business with mobiplus by downloading our free eBooks.