Empower Your Business With The Magic Of Machine Learning!
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Empower Your Business With The Magic Of Machine Learning!
In this article I would like to give you an insight into how we can help your retail and ecommerce business!
There are several ways through which a consumer can come to your ecommerce platform
As an indication, I will mention some of them:
Once a consumer visits your eshop, they will stay there for about 4 minutes, on average, looking at the products and prices you offer.
As you can understand, 4 minutes is a short time in which it is quite difficult for a consumer to see all the products you offer or even find that particular product that will catch their attention.
In the case where the consumer knows exactly what he wants, he is sure to search for the product on various sites before deciding to buy.
Through the mobiplus shopping recommendation platform you have the ability to predict the need or desire of the consumer for a specific product and recommend him/her about it, thus facilitating and speeding up the buying process.
Also, there are several times when the need to buy is not focused on a single product.
For example, if someone is looking for an outdoor chair, he or she may also be looking for a coffee table.
You could, however, by taking advantage of the mobiplus shopping recommendation platform you would have predicted this general need of the consumer and informed him of relevant products, even products that other users have bought together with the chair that he may be looking for at the time.
According to a survey conducted by Salesforce, 62% of consumers expect personalised discounts and/or offers based on products they have already purchased.
Now imagine being able to do the above for each individual consumer!
That is, to have found all possible combinations of products that you can offer to each consumer, at the right time and depending on the season. Think of all this being done automatically.
Fantastic?
And all of this happening dynamically… that is, to change the recommendations that you present to each consumer individually according to their needs in each period of time!
Do you wonder how this can be done?
Don’t go too far.
All the data you need is in your e-shop and in your business.
There you can find the habits and needs of every consumer.
From this data you can constantly draw information about their interests and thus have the ability to sell them more products, informing them directly and personally.
In the online world where many relationships are developed under the prism of anonymity, it is very important for you and your business to be able to show every consumer that you are specifically interested in them.
Personalised notifications, product recommendations and offers are a great way to create a trusting relationship between the brand and the consumer.
This technology and more specifically, personalized product and/or service recommendations are used by leading companies worldwide, such as Amazon and Netflix, in order to retain existing customers and satisfy them, thus creating trust and ensuring that they will be able to keep new and old customers by suggesting relevant products or services at the right time.
Did you know that…
30% of Amazon’s revenue ($80 billion) comes from product recommendations either during the purchase of a product or afterwards through email marketing.
To learn how the top companies in the world increase revenues up to 30% from existing customers read the following book.
https://mobiplus.co/e-books/e-book-proevlepse-ti-tha-agorasoun-oi-pelates/
Contact us today to see how we can increase your revenue by 30%!
Test out the Recommendation Engine for up to 20.000 euros in revenue from recommendations. No credit card required. Just enter your company information and we’ll contact you with all the details.
