Get ready for Black Friday

This article was posted at https://www.justonline.gr/el/

Continuing the tradition of recent years in Greece, we will “celebrate” this year as consumers on Black Friday on November 25 and Cyber Monday on November 28.

If you are reading this article and you are an e-shop owner and you are wondering “and you want me to think now what I will do on November 25th”?I would say that you are probably already late (and I might be late to write this article).

That’s because the competition is so fierce from companies several to many times bigger than yours that you’ll have to run “a little” earlier and be ready “a little” longer to get the share you deserve from the biggest trade event on the planet.

Read below what you need to think about and prepare and you will understand why you should start … yesterday.

Get ready for Black Friday

Have you checked the functionality of your e-shop? The slightest mistake will bring down your credibility in the eyes of your visitors whom you brought in at a cost but will never see again.

Have you checked the bandwidth consumed by your e-shop? Maybe the hosting package you have has reached its limits and you will need something bigger; ? Ask your hosting company to tell you to what extent you are consuming your existing bandwidth.

Have you checked the security and speed of your e-shop? If it doesn’t load in 3 seconds or at least 5 seconds, you are sure to lose customers because they will leave before they even enter the e-shop.

Have you done an evaluation of the product mix you are offering?  Which products will you be putting on offer?  All; ? Some; ? Is this an opportunity to enrich your product range with new products that the public is looking for?

Have you planned for at least an extra “shift” extra “shift” for customer service via Viber, Messenger, email and phone?

Fertus

Are you going to doE-mail & Viber messaging to reach out to your existing customers to give them more than you would give new visitors?

Have you set up the necessary “scripts” for email marketing or are you just sending out a newsletter with offers?

Will you do Google & Social Media ads to communicate your offers to the general public? Have you considered all the possible campaigns you can set up or do you think just Boost Post is enough? (read why it’s not enough here)

If you also have a physical store, will you take action local online & offline advertising to bring them to your door?

Have you prepared the visual ads for the above actions?

Pula

Have you thought about the offers and discounts you will give? What exactly will you offer the public? Gifts, offers, discounted prices, free shipping;  When you decide you should:

• Create the corresponding banners that you will put in a slider or pop up format, with a clear indication that it is a Black Friday offer or discount
• To create the corresponding offers in the e-shop admin
• Check that the offer mechanism works and does not interfere with or combine with any other discounts.

Have you thought that maybe you should give extra incentives to your e-shop visitors to buy from you and not from the hundreds of other e-shops that will bombard them with ads during this period like a loyalty scheme?

Have you thought about the mechanisms that your eshop should have such as product suggestions, intelligent search, urgent ordering techniques, notification mechanism, upselling & cross selling mechanisms to increase the value of your average “basket”?

To learn how the top companies in the world increase revenue up to 30% from existing customers using Recommendation Systems and Personalization read the book below.

https://mobiplus.co/ebooks/customer-rediction/

Apart from the standard payment methods (card, bank deposit, Paypal, POD – Pay on Delivery) you also use the methods of “one click checkout” and BNPL (buy now pay later);

Back on the market after Black Friday

Have you anticipated setting up the “forgotten item in the cart” scenario via email?

Have you set up campaigns for remarketing & dynamic remarketing?

Do you have an alert mechanism for products you don’t have in stock?

Does your eshop have a loyal customer loyalty program?

Does your eshop have a customer experience evaluation program?

Delivered by

Have you talked to your suppliers about the increased stock of products they need to be ready to provide?

Have you spoken to the courier about the increased traffic and whether they are prepared to deal with it?

Have you discovered the new delivery formatsclick & collect that allow you to reduce your costs and increase the speed of delivery?

And finally, have you set enhanced e-commerce tracking in Google Analytics 4 to measure which promotion and advertising channel brought you how many sales (in terms of turnover and units) and on which products?

After the above list, are you sure you want to get November to start?

Do a self-assessment of your eshop today after reading our article.

If you still want an evaluation of your eshop and someone to do all of the above Black Friday activities with you, we’re here to help you.

• competitive advantage,
• ecommerce,
• eshop,
• personalization,
• retail,
• shopping,
• ανταγωνιστικο πλεονεκτημα,
• αυξηση εσοδων eshop,