How do you increase cart , orders in the eshop and in-store with Artificial Intelligence and Machine Learning?

It is very difficult in 1.8 minutes for the customer to discover the product he wants in your e-shop. An average e-shop today has 40,000 products and spends over 500 euros a month advertising to bring in customers. It has about 5000 unique visitors a day and about 100 orders with a basket of about

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