A few years ago the way to contact a business for information about a product was either by being physically present, i.e. by visiting the store address, or at best by telephone. Most businesses today have also developed an electronic (online) store. With the market for smart devices growing and users preferring smart phones or tablets over laptops/desktop computers it is necessary for businesses to adapt accordingly.

As the development of a platform tailored to the specifications of mobile phones and other smart devices has significant costs, it is important that a company can take advantage of the benefits of this market at the lowest possible and stable cost. The mobiplus service offers the mobile enterprise, which offers all of the above. The mobile business is somehow an online business specially designed and adapted to address users of smart devices (Android, iOS mobile devices). Moreover, the mobile business addresses a larger audience as it is offered to each business as its “own platform”, while at the same time it participates in a network of businesses with an extended community of users.

Each business can, independently and in its own space, put its own products/services, offers, new product arrivals or new services. The user sees all this in an easy-to-read scrolling list, easily selecting the business he wants, the category he is interested in or searching for the product/service with keywords. In case he wishes to see the businesses that are close to him, he can do so with the “near me” option. By finding what he wants, the user can see the website, contact numbers and addresses of the stores on the map.

An important feature that mobile business provides, both for the user and for businesses, is the ability to communicate and interface with social networks (Facebook, twitter, LinkedIn). This way one can see comments and reviews for a product/service, to suggest a product/service that the user likes, to be informed about the preferences of others, etc. Businesses thus receive feedback on their products and services, see market preferences and trends etc. and can adapt based on these preferences.

The mobile business is specifically designed with the specifications and requirements of the smart devices (Android, iOS), for which it is intended. It is not the typical online business that we all more or less know, as it is not browser-based but app-based (mobiplus). This means that it can and does provide flexibility, security, etc. compared to traditional online businesses, even those adapted for viewing on small screens, such as those of mobile phones.

By downloading the free mobiplus app on his mobile phone, the user can see everything he is interested in immediately, as the waiting time for loading is zero. These features and the ability to interface with social networks offer a pleasant experience to all users, in a network that is constantly expanding.