Empower Your Business With The Magic Of Machine Learning!
Behavioral economics for e-commerce and Retail! Most of us are busy, our lives are complicated, and we can’t spend all our time thinking and analyzing everything. When we have to decide, we use simple rules (Rules of Thumb) to help us. Although the rules of thumb can be very useful, their use can also lead
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There is a lot of psychology behind how we buy. Often irrationally. These whims, or Cognitive Biases are: (See some others here !) Herd mentality. This refers to the tendency of people to follow and copy what most people do. They are heavily
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There is a lot of psychology behind how we buy. Often irrationally. We are locked into responding and acting in cerain ways. These quirks or Cognitive Biases have been the subject of much social research by behavioral psychologists such as Daniel Kahneman ,
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