Empower Your Business With The Magic Of Machine Learning!

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And  break away  from competitors ! .

Mobiplus Shopping Recommendation Platform boasts a cutting-edge three-tier architecture which revolutionizes  e-commerce  and in store experiences and  sets apart from competitors.

And also sets you apart from competitors too!

Let’s examine mobiplus   architecture below and see the distinct competitive advantages that offer to its clients.

3 Tier Architecture !

Front End responsive layout

1. HTML5

2. Bootstrap 4


1. JAVA 8


3. Tomcat 9

DB 1. Maria DB (MySql)

Implementation principles

 1. Dynamic Business rules stored in DB

 2. In memory Tables for the collaboration filtering

3. Schedules jobs for the batch processes

1. Modern Front End Technology:

   Mobiplus utilizes HTML5 and Bootstrap 4 for its front-end, ensuring a responsive and visually appealing layout.

This modern approach to web development enhances user experience and accessibility across devices, giving it an edge over platforms using outdated front-end technologies.

2. Robust Middleware Layer:

   The middleware layer of Mobiplus is powered by Java 8 and JAX-RS, running on Tomcat 9.

 This choice of technology stack offers scalability, performance, and reliability.

Java’s versatility and robustness make it ideal for handling complex business logic, while JAX-RS facilitates the development of RESTful APIs for seamless integration with other systems.

Tomcat 9 provides a stable and efficient environment for running Java web applications, ensuring optimal performance.

3. Database Management with MariaDB:

  Mobiplus relies on MariaDB (a MySQL-based relational database) for data storage and management.

MariaDB’s   reputation for reliability, scalability, and performance makes it an excellent choice for handling large volumes of transactional data.

Its compatibility with MySQL also ensures ease of migration and integration with existing systems.

4. Dynamic Business Rules and Collaborative Filtering:

  One of the key differentiators of Mobiplus is its implementation principles.

The platform stores dynamic business rules in the database, allowing for flexible and customizable recommendations tailored to each client’s unique requirements.

Additionally, in-memory tables are utilized for collaborative filtering, enabling real-time analysis of user behavior and preferences.

This dynamic approach to recommendation generation ensures accuracy and relevance, setting Mobiplus apart from competitors relying on static rules or outdated algorithms.

5. Batch Processing and Job Scheduling:

   Mobiplus leverages scheduled batch processes to perform various data processing tasks efficiently.

By automating routine operations such as data updates, model retraining, and recommendation generation, the platform ensures timely and accurate results.

This approach enhances performance and scalability, allowing Mobiplus to handle large datasets and deliver personalized recommendations at scale.

 Mobiplus Shopping Recommendation Platform stands out from competitors by offering a modern, flexible, and scalable architecture that prioritizes user experience, performance, and customization.

 With its cutting-edge technology stack and implementation principles, Mobiplus empowers businesses to drive customer engagement, increase sales, and stay ahead in today’s competitive e-commerce and in store landscape.

To learn how the top companies in the world increase revenue up to 30% from existing customers read the book below.

Dynamic rules mobiplus distinct difference.

The distinct difference with competitors that do not utilize dynamic rules lies in the level of personalization and relevance of product recommendations offered to customers.

 Here’s how dynamic rules set a platform apart from competitors:

1. Personalization:

  Dynamic rules enable the platform to tailor product recommendations based on each customer’s unique preferences, behavior, and contextual factors.

This personalized approach ensures that recommendations are highly relevant to individual customers, leading to increased engagement and conversion rates.

2. Adaptability:

   Unlike static recommendation systems, dynamic rules allow the platform to adapt and respond in real-time to changes in customer behavior, inventory levels, and market dynamics.

This adaptability ensures that recommendations remain current and effective, even as customer preferences evolve and new products are introduced.

3. Flexibility:

   Dynamic rules offer greater flexibility in defining recommendation strategies and business rules.

The platform can easily adjust parameters such as weighting factors, recommendation logic, and criteria for segmentation, allowing for fine-tuning of recommendation algorithms to meet specific business objectives and customer needs.

4. Continuous Improvement:

   By analyzing customer interactions and feedback, dynamic rules enable the platform to continuously refine and optimize its recommendation algorithms over time.

This iterative process of learning and improvement ensures that recommendations become increasingly accurate and effective, driving long-term customer satisfaction and loyalty.

5. Enhanced Customer Experience:

  The personalized and adaptive nature of recommendations powered by dynamic rules enhances the overall customer experience.

Customers receive relevant product suggestions that align with their preferences and needs, leading to a more enjoyable and efficient shopping experience.

This positive experience fosters trust and loyalty, encouraging customers to return for future purchases.

In summary, the use of dynamic rules in product recommendations sets a platform apart by delivering highly personalized, adaptive, and relevant suggestions to customers.

 This not only improves customer satisfaction and engagement but also drives business growth and competitive advantage in the e-commerce landscape.

Examples of dynamic rules in product recommendations and what competitors cannot achieve:

Let’s consider an example of how dynamic rules can benefit a real e-commerce business such as an e-pharmacy e-shop:

Lets see for example that a customer,  Sarah , is visiting an epharmacy.

1. Personalized Bundle Recommendations:

  Dynamic rules allow the platform to analyze Sarah’s purchase history and identify complementary products that she may be interested in.

For instance, based on her previous purchases of vegan supplements, the platform can recommend a personalized bundle offer consisting of vegan protein powder, multivitamins, and plant-based snacks.

Competitors without dynamic rules may offer generic bundle recommendations that are not tailored to Sarah’s specific preferences and dietary needs.

2. Seasonal Recommendations:

  Leveraging dynamic rules, the platform can adjust product recommendations based on seasonal trends and customer preferences.

For example, as winter approaches, the platform may highlight immune-boosting supplements and vitamin D products to address seasonal health concerns.

Competitors relying on static recommendation systems may fail to adapt to seasonal changes and continue promoting generic products year-round, missing out on opportunities to meet customers’ evolving needs.

3. Cross-Selling Opportunities:

   Dynamic rules enable the platform to identify cross-selling opportunities and recommend complementary products that enhance Sarah’s shopping experience. For instance, if Sarah adds a skincare product to her cart, the platform may suggest related items such as sunscreen or facial cleansers.

Competitors without dynamic rules may overlook cross-selling opportunities and miss out on maximizing Sarah’s average order value and overall satisfaction.

4. Personalized Promotions and Discounts:

  With dynamic rules, the platform can personalize promotions and discounts based on Sarah’s purchasing behavior and preferences.

For example, if Sarah regularly purchases a particular brand of vitamins, the platform may offer her an exclusive discount on her next purchase from that brand.

Competitors lacking dynamic rules may offer generic promotions that are not tailored to Sarah’s individual preferences, resulting in lower conversion rates and customer engagement.

5. Real-Time Availability Notifications:

   Using dynamic rules, the platform can provide real-time availability notifications for products that Sarah has shown interest in.

For example, if a product she viewed previously is low in stock, the platform may send her a notification to alert her of the limited availability.

 Competitors without dynamic rules may not have the capability to monitor inventory levels in real-time and provide timely notifications to customers, potentially leading to missed sales opportunities and customer dissatisfaction.

In summary, dynamic rules empower the platform to deliver highly personalized, relevant, and timely product recommendations to Sarah, enhancing her shopping experience and driving customer satisfaction and loyalty.

Competitors without dynamic rules may struggle to achieve the same level of personalization and responsiveness, ultimately falling short in meeting customers’ evolving needs and expectations.

Read our book and learn why instore personalization and shopping data is the name of the game. 

In memory tables another  key differentiator  of mobiplus shopping recommendation platform.

The utilization of in-memory tables is another  key differentiator for Mobiplus Shopping Recommendation Platform, offering several advantages over competitors:

1. Faster Data Access and Processing:

  In-memory tables store data in the system’s main memory (RAM), enabling lightning-fast data access and processing.

This allows Mobiplus to quickly retrieve and analyze large volumes of data, such as customer interactions and product preferences, in real-time.

As a result, recommendations can be generated and delivered to users with minimal latency, providing a seamless and responsive shopping experience.

2. Real-Time Collaboration Filtering:

  In-memory tables facilitate real-time collaboration filtering, a powerful technique for generating personalized recommendations based on user behavior and preferences.

By analyzing similarities between users and items, Mobiplus can identify relevant product recommendations for each customer in real-time.

This dynamic approach ensures that recommendations are continuously updated and tailored to each user’s evolving preferences.

3. Scalability and Performance:

  In-memory tables offer superior scalability and performance compared to traditional disk-based storage systems.

As the volume of data grows, Mobiplus can easily scale its in-memory tables to accommodate increased data processing requirements without sacrificing performance.

 This ensures that the platform remains responsive and reliable, even during periods of high traffic or data-intensive operations.

4. Reduced Database Load and Latency

  By storing frequently accessed data in memory, Mobiplus can reduce the load on the underlying database and minimize latency associated with disk-based storage systems.

 This optimization improves overall system performance and responsiveness, allowing Mobiplus to deliver fast and accurate recommendations to users without being constrained by database limitations.

5. Dynamic Data Analysis and Insights:

  In-memory tables enable Mobiplus to perform dynamic data analysis and generate actionable insights in real-time.

 By continuously analyzing user interactions and product data stored in memory, Mobiplus can uncover valuable insights into customer behavior, preferences, and trends.

This allows the platform to adapt its recommendation algorithms and business rules on the fly, ensuring that recommendations remain relevant and effective.

In summary, the utilization of in-memory tables sets Mobiplus apart from competitors by offering faster data access and processing, real-time collaboration filtering, scalability, improved performance, reduced database load and latency, and dynamic data analysis capabilities.

These advantages enable Mobiplus to deliver highly personalized and responsive recommendations, driving customer satisfaction and engagement in the competitive e-commerce landscape.

In memory tables in action!

Lets see how in memory tables in action differentiate mobiplus shopping recommendation platform from competition.


Imagine an e-shop owner named Alex who specializes in selling furniture online.

 Alex wants to enhance the shopping experience for his customers by providing personalized product recommendations based on their browsing behavior and preferences.

Example with In-Memory Tables:

1.Real-Time Personalized Recommendations:

  With in-memory tables, Mobiplus can store and analyze customer interactions, such as product views, clicks, and purchases, in real-time.

As a result, when a customer like Sarah visits Alex’s e-shop and browses through different categories of furniture, Mobiplus can quickly analyze her browsing behavior and generate personalized recommendations based on items she has shown interest in.

2. Contextual Product Suggestions:

   Let’s say Sarah is exploring bedroom furniture and has previously viewed a modern platform bed.

 With in-memory tables, Mobiplus can identify similar products in real-time, such as matching night stands, dressers, and bedding accessories, to suggest as complementary items.

These contextual product suggestions enhance Sarah’s shopping experience by providing cohesive and aesthetically pleasing furniture sets tailored to her preferences.

3. Dynamic Updates and Adaptations:

  As Sarah continues to browse and interact with the e-shop, Mobiplus continuously updates its in-memory tables with her latest actions and preferences.

 This allows the platform to dynamically adapt its recommendations in real-time based on Sarah’s evolving interests and behavior.

 For example, if Sarah adds a mid-century modern chair to her cart, Mobiplus can adjust its recommendations to showcase complementary furniture pieces that match her style preferences.

4. Timely Inventory Notifications:

 In addition to recommending products based on Sarah’s preferences, Mobiplus can also leverage in-memory tables to monitor inventory levels and provide timely notifications.

 For instance, if a product Sarah has previously viewed is low in stock or on sale, Mobiplus can instantly alert her, ensuring she doesn’t miss out on purchasing items of interest.

This proactive approach to inventory management enhances Sarah’s shopping experience and increases the likelihood of conversion.

Competitive Advantage for you business.

Competitors that do not utilize dynamic in-memory tables  struggle to provide real-time personalized recommendations and adapt to customers’ changing preferences.

Without the ability to analyze and process data in real-time,  offer static or less relevant recommendations, resulting in a subpar shopping experience for customers like Sarah.

 In contrast, Mobiplus’s use of in-memory tables enables Alex’s e-shop to deliver highly personalized, timely, and contextually relevant product recommendations, setting it apart from competitors and driving customer satisfaction and loyalty.

How to create a personalised e-shop. Household Equipment  with Artificial Intelligence and increase revenue by 30%?

Get 750 extra products in your basket in 10 days!

mobiplus  member  Elevate Greece
Confirmed Innovation.


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