Empower Your Business With The Magic Of Machine Learning!

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According to the majority of research, you are probably reading this article on your smartphone or tablet screen. Right?

Mobile devices have become an integral part of our daily lives and constantly offer new ways to promote your business to consumers, who – as you may have guessed by now – are turning to the mobile market at an impressive rate!

Let’s take things from the beginning… Can you remember how you used to search for a product or service you were interested in before you got your first smartphone? There are two possible scenarios: either you consulted the information in a brochure and perhaps contacted the company by phone, or you opened your computer or laptop and did a Google search.

Now, with one tap on your smartphone or tablet, you can do all of the above anytime, anywhere you are! You’re not alone: in May 2015, Google announced that user searches via mobile have surpassed searches conducted from desktop and tablets.

In another Google survey, exclusively for the Greek market, 86% of participants said they use a smartphone to search for a product they are interested in.

How is the trend towards mobile changing consumer behaviour?

It is clear how smartphones are now the no1 allies of consumers in their quest to find the products and services that will satisfy their needs.

From finding the nearest petrol station to discovering the offers at their favourite clothing store and the new arrivals at their local bookstore, the first move smartphone owners – which in our country will reach 7,000,000 in 2017 – make is to search for the information they are interested in.

It is safe to say now that the mobile revolution has started and has brought huge changes in the way consumers interact with businesses!

How is the trend towards mobile changing the way businesses promote themselves?

A business should always be where its customers are and be part of their daily lives. Before the introduction of the internet, this was done through leaflets waiting at the customer’s door and through advertisements shown on their television.

With the introduction of the internet and social networking, businesses got their own websites and e-shops and turned to social media to promote themselves and attract new customers.

Now that the world is becoming increasingly mobile, what should a business do to avoid stagnation? Of course, it needs to gain a mobile presence and find its own niche on the smartphones of the smartphone consumers.

Fortunately, mobile technology comes here and provides solutions to businesses in the form of applications or apps, which the user installs on his mobile phone and quickly and easily gets in touch with the business he is interested in. Think of an app, such as the Facebook app for android and iOS devices, but which shows the user the products, new arrivals, offers and discounts of a store and notifies them of anything new that might interest them!

What is the secret to success in the mobile market?

Before you start the process of getting your business a mobile presence, you need to understand the buying behavior of mobile consumers. Existing and prospective customers have acquired new mobile habits, which you need to be aware of in order to reach them effectively.

No need to do research or ask them one by one! The eBook “The Mobile Revolution” brings together all the necessary data from the most important surveys in Greece and abroad and is your ideal introduction to the mobile market. Download it for free here!

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